![]() Kapoor cites an interesting example from the Junior Asia Cup final which was played between the two countries in April in Karachi. ![]() Even though DD insiders admit that advertisers would generally follow cricket around, they are hopeful that India-Pakistan encounters in hockey should break new ground. ![]() DD''s Director (sports) Vinod Kapoor meanwhile sounded upbeat about attracting sponsors and advertisers for the India-Pakistan series. Besides, sponsors have started coming to hockey only in the last few years," Gill said. The eighty probables for the under-19 team that you see and the other teams have also to be taken care of. "We cannot pay more money to the players because we also have to look after the development programme at the junior level. ![]() Gill refused to disclose the amount that the Federation is going to get from the national broadcaster while Doordarshan itself is expecting a good response from advertsiers even though the Australian and South African cricket teams will be visiting India around the same time. So it''s not really scrounging for money anymore.
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